
every week we are juggling work, family time, and a million other responsibilities. Finding time to stay fit can feel impossible. But here's the truth: you don't need hours at the gym to get in good shape and stay healthy. YOU NEED 30 minute sessions and SOME simple nutrition changes that actually fit into your busy life.
I was (and I am still not) a natural gym goer. My 'why' for getting into, AND CONTINUING WITH, fitness was seeing my dad become seriously ill at 52, watching him slowly fade over the next 10 years and deciding that wasn't going to be me. Long story short, I ended up packing in my job as a chef, quitting my NEGATIVE lifestyle and retraining as a personal trainer!
Now I work with men like me, who have a 'why' for wanting to improve their body shape and health (whether it be self confidence, family, kids etc) but don’t want to, or have time to, spend hours in the gym or be on diets and counting calories.

-graeme, same outfit, 6 months apart-

Anthony, down 7.5 stones

Ben down 1.5 stone
As I said, I am not a natural gym goer. I don’t particularly enjoy training. I’ve never felt the 'endorphin rush' that people tell me about from lifting weights, swinging kettlebells or going for a run.
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What MAKES ME train, eat DECENT AND 'TURN UP' EVERY WEEK ARE the results. Feeling STRONGER, HEALTHIER AND MORE ENERGETIC. FEELING confident in how I look and feel at 48 and knowing how to take that into the next few decades SO I CAN BE FIT AS I AGE, being able to wear the clothes that I want to wear and feeling good about myself in them. Plus I love helping people similar to me get similar results.
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But to get the results, we need to put in some effort. THERE IS NO WAY ROUND IT.
so when i started, I decided to make things simpler. I wanted to get MAXIMUM results, in the minimal amount of time possible, with the minimum of effort needed, so I turned the normal 60-minute workouts into concise 30 minute sessions.
The best part? myself and my clients still achieved incredible results.
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-Me at 28 and at 48-
My 30-minute workouts consist of a 2 minute warmup, 26 minutes of kettlebells, ropes, dumbbells and some old school weight lifting training, and a 2 minute cool-down/stretch. Very simple. VERY EFFECTIVE.
Shorter doesn’t mean easier though, just because we are cutting your exercise time by half doesn’t mean you’re getting any less effective of a workout.
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The mistake we all make is to think we have to work longer to get the results we want. The truth is......duration doesn’t necessarily matter. The THREE KEYS to A TRANSFORMATION with 30 minute sessions ARE:
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1. Work Smarter, Not Longer: It’s not about how long you train….it is about getting more from the time you spend training. Most people who go to the gym for an hour+ spend half of that time on their phone, having (overly long) rest/recovery periods, chatting, Or wasting their time walking on a treadmill.
We are there for 30 minutes. working for 30 minutes. No messing about.
and definitely no treadmills.
2. Full Body Workouts: Do the Big Moves. Spend 10 minutes on one small muscle (the vanity exercise, the bicep curl, being the best example) or spend 10 minutes doing clean & press, deadlifts or chest presses, using multiple muscles? It's a no brainer really. Same time, bigger results.
3. Make it Personal: Your maximum is different to other peoples. I wont ask you to do anything you are not capable of. But pushing yourself, while most people in gyms just coast and pass their time, kidding themselves on they are working hard, will bring big results quicker.​​
To make it even simpler and get all the info in one place, I have written it as a book.
A concise 100 pages, so it is quick and easy to digest (perfect toilet reading!)
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No jargon, no fluff, no bullshit, just what I have found to work best, based on proper scientific research, condensed down only to what you need to know.
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Click on the book COVER to download your complimentary copy & find out more.
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Better still, get in touch and we can arrange a free trial session, show you whats involved.​
Cheers!















