
30 Minute fitness is for busy men who want to get in shape and feel better about themselves without it taking over their life.
I am not, and never have been, a natural gym goer. I only got into my health and fitness when my dad got ill at 52 and passed away ten years later. It made me look at my lifestyle, realise I had to stop 'playing' at being healthy (half arsing going to the gym/for a run and trying to stop drinking, eating ‘bad foods’ etc.) and make positive, consistent changes to my fitness and nutrition. Long story short, a year later I had quit my job as a chef, retrained as a personal trainer and currently at nearly 50, I am leaner, stronger, healthier and more body confident than I was in my 20s and 30s.
Now I work with men like me, men who have busy lives, but who want to ensure they are looking after themselves for their partners, kids, careers etc, to feel better about themselves and ensure they are about for a long time to come (as well as for a bit of vanity too, looking decent in a t-shirt and on holiday!)
Once I started doing what actually works, I got in my best shape ever with less effort. These are the five habit changes that got me where I am, that I wish I had started sooner and that 30 Minute Fitness is now built around:
1. Stop chasing perfection
Your training and eating needs to work in your worst week, not your best. It is easy to do this when you’re motivated, have the free time and life is going smoothly. The plan that you still follow through with when work is busy, kids are sick, the weather is shit and you are feeling tired is the plan worth sticking too.
2. Stop changing workouts.
Do the exercises that get results. Then repeat them. It might be ‘boring’, but it’s effective.
3. Stop doing too much.
Don’t train to exhaust yourself. That way you can workout again tomorrow, next week/month/year and not burn out quickly and quit. You don’t need to train like a body builder/athlete etc. Get a bit stronger, build some muscle, until you like what you see. That’s enough.
4. Stop trying new diets.
Simplify how you eat instead of dieting. I make a lot of my meals throughout the week simple and effective for getting results, and do this consistently….so I can still enjoy the foods we all love that aren’t so good for me, when I want them.
5. Stop trying to ‘Undo Food’
No more exercise to ‘earn’ beers/punishing myself in the gym for enjoying a big dinner. Dont starve today because you overate yesterday. Stop trying to earn and payback food. Enjoy overindulging when you do, then get back to normal and have more of those days than not..
Getting in shape isn’t about doing more, it’s about doing what works and fitting it within your busy life.
Two gym sessions per week, one to one, with me, consisting of a quick warmup, kettlebells, battleropes, sandbags and some old school weight lifting moves, followed by a quick stretch to cool down and that’s you, ready to crack on.
Nothing fancy, no gimmicks, very simple but effective training. I train my clients the way I train myself, doing the exercises that get results. Like these folk below did:


-Me at 28 and at 49-

-Graeme, same outfit, 6 months apart-

Ben down 1.5 stone

Ant, down 7.5 stones
To make all this even simpler, save me waffling on any longer here and get all the necessary exercise and nutrition info in one place I have written it as a little book:
Just 75 pages. Perfect toilet read. No jargon, no fluff, no bullshit. Just what I have found to work best, based on proper scientific research, no 'gym bro' nonsese, condensed down only to what you need to know.
(Click on the book cover to download your free copy.)
I only work with 30-35 clients at any one time, so give me a shout and we can have a chat about your goals and how we can set about getting you there.
Cheers





